Garage Cruciani

The Problem

Garage Cruciani already had a solid social media presence.

Content was consistent, visuals were clean.

But something was missing:
→ A real human connection.

Most of the content felt similar to typical car ads, polished, but not memorable.

Our Strategy

We didn’t rebuild everything.
We enhanced what was already working.

• Introduced a dedicated on-camera personality

• Brought more human presence into the content

• Created a balance between cars and people

• Combined high-end visuals with relatable formats

• Added a strong local identity to the content

The goal:
→ Make the brand feel more alive, not just premium.

What We Did

• Scouted and integrated a male content creator as the face of the videos

• Produced a mix of:

  • Car presentations

  • Employee-focused content

  • High-end cinematic shots

• Organized monthly local photoshoots with their vehicles

• Replaced generic constructeur visuals with original, in-house content

• Ensured visuals feel authentic and local, not like standard manufacturer ads

The Results

• 780,000 views generated in 3 months

• Stronger brand identity through human presence

• More engaging and recognizable content

• Clear differentiation from generic car dealership content

• Increased attention and consistency across platforms

Conclusion

Good content shows the product.
Great content makes people feel something.

By adding a human layer and creating original, local visuals, Garage Cruciani moved from looking like a dealership… to feeling like a brand people remember.