ABOUT THE WORK

For the client Blocx Urban Fitness, I delivered complete video coverage of the Ape-X Boulder Event. The primary goal was to capture dynamic, engaging content during the event to fill their Instagram Stories in real time, while also producing a high-quality Aftermovie Reel for post-event marketing.

Scope and Objectives:

• Real-time content creation for Instagram Stories to boost audience engagement

• Production of an Aftermovie Reel to highlight the event's atmosphere and energy

• Comprehensive visual documentation in both video and photography

Production Approach:

• Handheld shooting with the Sony FX3 for authentic, immersive angles

• Stabilized cinematic footage using the DJI RS 4 Pro Gimbal

• Aerial shots with the DJI Mavic 3 Drone to showcase the venue and scale

• Event photography with the Sony A7III for supplementary social media content

The result was a cohesive content package that allowed Blocx to engage their community during the event and extend their brand presence well beyond it with professional, impactful visual storytelling.